BeLift is a joint venture between CJ ENM and Big Hit Entertainment (now HYBE Corporation), combining the strengths of both companies in the entertainment industry. CJ ENM is a South Korean entertainment and media conglomerate.
BeLift was established with the aim of creating and promoting new K-pop groups. One notable group under BeLift is ENHYPEN, which debuted in 2020. ENHYPEN gained attention through their participation in the reality survival show "I-LAND," produced by CJ ENM and Big Hit Entertainment.
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